![]() The limited reach of south Indian cinema, otherwise a hindrance, also becomes an advantage. More than anything else, the movies are very smartly made and as an overall package, they have started delving into plots which are not very routine," Vyas said. “Most of these south films are technically superior to the films that come out of the Hindi industry. But the quality of south Indian cinema itself remains unmatched. The one important consideration that needs to be made relates to the lip sync and dubbing matching the emotions on screen. Vyas said even in markets like Rajasthan, Madhya Pradesh and Uttar Pradesh, there are absolutely no reservations about watching southern cinema. That was one data point and to validate the same, we put it as part of our research reality," said Neeraj Vyas, senior vice-president and business head, Sony Max cluster, Sony Pictures Network. “Data was telling us conclusively again and again that there is a growing set of audience across the universe which is not averse to this cinema and in fact, enjoying it. Star Gold declined to comment on the story. In no unclear terms, the network attributes the growth to the success of south Indian dubbed movies.
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